Five names for overlapping work
SEO stands for search engine optimisation. GEO means generative engine optimisation, AEO means answer engine optimisation and LLMO means large language model optimisation. AIO usually means AI optimisation, although usage varies. The five terms describe overlapping aims. None is a separate, guaranteed way to be found.
Start with clear information
Explain what you do, who you serve and where you work. Answer the questions customers ask before they buy. Publish important details as text, keep your business details the same everywhere and support claims with evidence. A good page helps a reader whether or not an AI tool ever quotes the page.
Technical foundations still count
Search engines need pages they can reach, links they can follow and a clear structure. Structured data describes a business to software and must match the visible content. Google states that established SEO practice applies to its AI features and that no special AI markup is required.
Check your business details
Search engines and AI tools compare what your website says with other sources. Check your name, address, phone number and opening times on your Google Business Profile and the main directories. Correct any mismatch at the source.
Be careful with promises
No agency controls whether an AI system recommends a business in any one answer. Responses change with the question, the platform and the date. Agree specific work and measurable business results, and treat any promise of permanent AI rankings with suspicion.
Source: Google Search Central, AI features and your website (opens in a new tab).